Ford - the last one to the Battery Car Party

Ford - the last one to the Battery Car Party

Nissan has its Leaf about to come out. Chevrolet, its Volt on the test track and almost ready to roll. And then there's all those other companies, like Tesla, that have had electric cars out for months already, if not years.


And then there's Ford, the last one to the party - if they get there at all.

Ford has announced that it has 5 battery powered vehicles "in the pipeline" but it only offers a hybrid gas saver for now. And the pipeline? Well that'll be two years from now, maybe. They're calling it a "slower entry" into the market. Yeah, that's like the speed that they implemented air bags too.

Our bet is that none of what Ford is saying is reality. More likely, it's "blue sky" hopes and wishes that all depend on just how well its competitors do to crack the market open in the first place. If their cars don't generate good market demand, you can likely see Ford's electric powered vehicle designs sitting on a shelf somewhere in two years.

But for now, Ford doesn't want the others to get all the press so they talk up their long-term plans that are so long term they don't have to be reality if the suits behind the blue oval change their mind.

Now that's real commitment, folks. It's also a good explanation for how we got so many Prius cars on the road too.

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ABOUT THE AUTHOR

Known nationwide as a leading Lemon Law attorney, Ronald L. Burdge has represented literally thousands of consumers in "lemon" lawsuits and actively co-counsels and coaches other Consumer Law attorneys. From 2005 through 2018, attorney Ronald L. Burdge has been named as the only Lemon Law Ohio Super Lawyer by Law and Politics magazine and Thomson Reuters Corp., Professional Division. Burdge restricts his practice to Lemon Law and Consumer Law cases. The Ohio Super Lawyer results are published annually in the January issue of Cincinnati Magazine. Ronald L. Burdge was named Consumer Law Trial Lawyer of the Year 2004 by the National Association of Consumer Advocates, the nation's largest organization of consumer law private and government attorneys. "Your impact on the auto industry has been magnified many times over because of the trail you blazed for others," stated NACA's Executive Director, Will Ogburn. Burdge has represented thousands of consumers in Ohio, Kentucky and elsewhere since 1978 and is a frequent lecturer to national, state and local Bar Associations and Judicial organizations. Burdge is admitted to Ohio's state and federal courts, Kentucky's state courts, and Indiana's federal courts. Other court admissions are on a "pro hac" temporary, case by cases basis.