Big 3 Fight for 4

Toyota USA sold more than Ford did last year, bumping Ford Motor Co. down to the No. 3 spot.

Last year Toyota sold 2.62 million cars and trucks last year while Ford sold 2.56 million, according to Automotive News Data Center statistics. General Motors remained No. 1 overall with 3.82 million vehicle sales and with a US market share of 23.7 percent. Toyota’s market share is at 16.8 % compared to Ford’s 16.4%. Chrysler is somewhere below that, folks.

Ford says it isn't worried though because part of its "new marketing plan" is to get the buying public to think good about Ford quality, which they admit hasn't been all that good lately. Yeah, no kidding. Ford's F series pickups are down 13% and Lincoln's dropped a hair under 22% in just the month of December. The Ford Explorer, once a biggie, saw its sales drop 18% in the last year.

“There’s a whole litany of reasons why customers can trust Ford,” insisted Ford's marketing chief Jim Farley recently. Farley reportedly plans on reaching customers by “shifting our message to reach out in a very humble and honest way to tell our customers what makes Ford special. We won’t be spending more money, just reallocating where we spend it,” he said.

Now there's an interesting remark. Okay, so they admit they aren't going to spend more money doing right by their customers who have bought Ford lemons --- they just are going to shift some money over to the advertising budget so people will at least think their lemon is special. So, folks, you too can have that special feeling while you're sitting on the side of the road waiting for that tow truck to come by.

How about just shifting that money over to designing and building them right in the first place, Ford? And maybe buying back the bad ones too, without all the argument and debate that Ford's hundreds of lawyers throw at consumers every day? That's what would make Ford special indeed.

If you've got a Ford lemon, don't put up with it. You paid good money for what ought to be a good Ford product and if they won't stand behind it, then let us help you make them take it back and get your money back. That's what we do everyday.

Burdge Law Office
www.BurdgeLaw.com
Helping People Get Rid of Lemons Since 1978

Find out what your state Lemon Law says by clicking here.

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ABOUT THE AUTHOR

Known nationwide as a leading Lemon Law attorney, Ronald L. Burdge has represented literally thousands of consumers in "lemon" lawsuits and actively co-counsels and coaches other Consumer Law attorneys. From 2005 through 2018, attorney Ronald L. Burdge has been named as the only Lemon Law Ohio Super Lawyer by Law and Politics magazine and Thomson Reuters Corp., Professional Division. Burdge restricts his practice to Lemon Law and Consumer Law cases. The Ohio Super Lawyer results are published annually in the January issue of Cincinnati Magazine. Ronald L. Burdge was named Consumer Law Trial Lawyer of the Year 2004 by the National Association of Consumer Advocates, the nation's largest organization of consumer law private and government attorneys. "Your impact on the auto industry has been magnified many times over because of the trail you blazed for others," stated NACA's Executive Director, Will Ogburn. Burdge has represented thousands of consumers in Ohio, Kentucky and elsewhere since 1978 and is a frequent lecturer to national, state and local Bar Associations and Judicial organizations. Burdge is admitted to Ohio's state and federal courts, Kentucky's state courts, and Indiana's federal courts. Other court admissions are on a "pro hac" temporary, case by cases basis.