Last year in the entire United States Isuzu sold a grand total about 9 cars a day --- in the entire country. You can't make a living that way, so Isuzu gave up.
Isuzu is pulling out of North America, unable to compete with either price or quality in a marketplace that is flooded with cars bearing all sorts of brands from all sorts of places. Even the Chinese are trying to figure out how to break into the US car marketplace. They better take a look at what went wrong at Isuzu before they take the plunge.
Meantime, GM plants keep building out the rest of their Isuzu contract. Most people didn't know that some GM plants were actually building Isuzu cars for Isuzu. Okay 4 cars a day isn't a big production order for the Moraine, Ohio, GM plant (a paltry one half of one percent of the production output at the plant).
When the bad press hit, an Isuzu spokesperson said "Ford doesn't build the Model T anymore [either]." Yeah, that explains it. Apparently the Isuzu Ascender and the Isuzu pickup truck models were just Model T quality? We could have told you that, folks.
And Ford better listen up too. Brilliant brains at Ford came up with the original Thunderbird design and the cool Mustang. Then along came the Fiesta joke and the Taurus - Ford 500 - and then Taurus again mess. That kind of marketing stupidity is why Canada turned down Ford's request to dole out $60 million to "incentivize" Ford to reopen its Windsor, Ontario plant.
In a brazen economic bullying move, Ford made it clear to Canadian politicians that if it didn't get $30 million then they leave town and just let the shuttered plant gather dust. Yeah, Ford, that'll get you lots of friends in the marketplace.
Somewhere along the way Ford needs to get back to building good cars and good trucks with good quality and good warranties for good prices. Lemons, cheap or expensive, don't make people happy. Arguing over warranty coverage doesn't build customer good will. You don't buy a new car so you can learn the service manager's first name in the repair shop --- you do that so you can stay out of the repair shop.
If you've got a lemon Isuzu or a lemon Ford (just not a Model T though because that warranty already ran out), contact us. You can call us on our Toll Free number 1-888-331-6422 or email us by clicking here.
Fighting to protect consumers every day is what we do. We could write wills, I suppose, but that's just not what we enjoy. If you want a lawyer to write a will for you, you'll have to go somewhere else. If you've got a traffic ticket, we can't help you. If you were ripped off by a car dealer or your car or truck is a lemon --- now there we can help you!
www. US Lemon Lawyers .com
Helping Consumers Get Rid of Lemon Cars and Lemon Trucks Since 1978
ABOUT THE AUTHOR
Known nationwide as a leading Lemon Law attorney, Ronald L. Burdge has represented literally thousands of consumers in "lemon" lawsuits and actively co-counsels and coaches other Consumer Law attorneys. From 2005 through 2018, attorney Ronald L. Burdge has been named as the only Lemon Law Ohio Super Lawyer by Law and Politics magazine and Thomson Reuters Corp., Professional Division. Burdge restricts his practice to Lemon Law and Consumer Law cases. The Ohio Super Lawyer results are published annually in the January issue of Cincinnati Magazine. Ronald L. Burdge was named Consumer Law Trial Lawyer of the Year 2004 by the National Association of Consumer Advocates, the nation's largest organization of consumer law private and government attorneys. "Your impact on the auto industry has been magnified many times over because of the trail you blazed for others," stated NACA's Executive Director, Will Ogburn. Burdge has represented thousands of consumers in Ohio, Kentucky and elsewhere since 1978 and is a frequent lecturer to national, state and local Bar Associations and Judicial organizations. Burdge is admitted to Ohio's state and federal courts, Kentucky's state courts, and Indiana's federal courts. Other court admissions are on a "pro hac" temporary, case by cases basis.