Perhaps a bigger part of Detroit's marketing problem though is that very few cars coming out of Detroit look cool anymore. They have turned, for the most part, into homogenized boxes on wheels.
Nowadays Chrysler talks the talk with their new line of commercials (imported from Detroit, etc), but their cars just don't look cool and reviewers are still lukewarm on them too. That's not to pick on them either because GM has the same problem and if you take away the Mustang (and some would say you can leave it) then Ford still struggles to find the right combination of cool and quality.
Yeah, we do lemon motor vehicle work for a living, but we can't help but love cars too. We know that there's nothing like the feeling you get when you're driving a car that looks great, runs right, and doesn't cost an arm and a leg to go down the road. And art that just sits there and hangs on a wall just isn't as much fun.
We've got that same love affair with cars that everyone else has too - we just want them to run right all the time. Getting rid of the bads ones is what we do. It's kind of like wanting to put the fun back into owning and driving a car again.
Burdge Law Office
Because life's too short to drive a lemon - even a good looking one.