You are what you eat. People look like their dogs. And now the color of your car says what kind of person you are. At least that's what Jill Morton says.
Morton is a color consultant based in Honolulu who agrees with British researchers who years ago figured out that the color of your car (yeah, your car) says something about your personality.
Here's some results ... er, predictions ... well, whatever ...
Silver - cool headed but slightly aloof
Black - aggressive and maybe rebellious
White - a status seeking extrovert
Cream - controlled and self-contained
Gray - calm and sober, dedicated to work
Blue - reflective and cautious, introspective
Red - energetic, a quick thinker, mover, and talker
Yellow - idealistic
Green excitable
Pink - Loving, gentle, affectionate (yeah, but doesn't it give you that Mary Kay feeling?)
And if you run the numbers on auto accidents, according to a study published in the British Medical Journal, silver cars are half as likely to get involved in an injury-causing accident than other colors. Brown, black and green are the least safe colors, in the order. Maybe that's why they are predicting silver to be the next model year's biggest color choice (really).
You know, if there were scientists behind all the numbers, you'd have to wonder. Come to think about it, do they have so little to do that analyzing colors and personalities and accidents is what scientists are being paid to do?
So what do you do if you make cars and all the other manufacturers have red? If you're GM you call it something else. How about Salsa Red? Another new color name coming from GM soon is Cappuccino Frost. Chrysler is coming out with Cool Vanilla while Honda is coming out with Root Beer. And Ford? How about Merlot, Egg Yolk and Creme Brulee.
What is this? Are we making cars or did the paint department hire the Cooking Channel's staff?
Well, a lemon is still a lemon. And if you get one, get us. Squashing lemons is what we do. Every day.
ABOUT THE AUTHOR
Known nationwide as a leading Lemon Law attorney, Ronald L. Burdge has represented literally thousands of consumers in "lemon" lawsuits and actively co-counsels and coaches other Consumer Law attorneys. From 2005 through 2018, attorney Ronald L. Burdge has been named as the only Lemon Law Ohio Super Lawyer by Law and Politics magazine and Thomson Reuters Corp., Professional Division. Burdge restricts his practice to Lemon Law and Consumer Law cases. The Ohio Super Lawyer results are published annually in the January issue of Cincinnati Magazine. Ronald L. Burdge was named Consumer Law Trial Lawyer of the Year 2004 by the National Association of Consumer Advocates, the nation's largest organization of consumer law private and government attorneys. "Your impact on the auto industry has been magnified many times over because of the trail you blazed for others," stated NACA's Executive Director, Will Ogburn. Burdge has represented thousands of consumers in Ohio, Kentucky and elsewhere since 1978 and is a frequent lecturer to national, state and local Bar Associations and Judicial organizations. Burdge is admitted to Ohio's state and federal courts, Kentucky's state courts, and Indiana's federal courts. Other court admissions are on a "pro hac" temporary, case by cases basis.