Toyota Keeps its Customers Longer Than Anyone Else
Quality counts.
As 2006 came to a close, toyota scored another prize. Automotive News announced that Toyota leads the industry in keeping new vehicle buyer customers coming back to Toyota products, according to a study just released by JD Power and Associates.
It has been Lexus that took the top honor before. Lexus is the luxury Toyota brand so it's not big surprise to see Toyota in the picture too.
The study measured the percent of new vehicle buyers and lessees who replacea a motor vehicle with another from the same brand. In this case, it turns out that Toyota owners replace their cars with another Toyota more often than anyone else.
Typically about half of the buying public replaces their vehicle with the same brand. In 2005, the most recent survey results at the time, it was 47.9%.
Toyota topped the survey results with a 63.9% loyalty rate. That may have something to do with Toyota's typically good resale value and often high quality, in our Lemon Law experience.
Honda is not far behind, with 60.3% loyalty. Meanwhile, on the domestic front, Cadillac tops the list at sixth place with a 55.5% loyalty rate. Chevrolet was next with 55.3%.
Still, many people think that if you buy the same kind of car often enough, sooner or late you will get a lemon. That may happen if the rumors of Toyota cheapening its product quality turn out to be true. If it happens to you, contact us. We can help.
Representing consumers against the manufacturers of defective vehicles is what we do.
ABOUT THE AUTHOR
Known nationwide as a leading Lemon Law attorney, Ronald L. Burdge has represented literally thousands of consumers in "lemon" lawsuits and actively co-counsels and coaches other Consumer Law attorneys. From 2005 through 2018, attorney Ronald L. Burdge has been named as the only Lemon Law Ohio Super Lawyer by Law and Politics magazine and Thomson Reuters Corp., Professional Division. Burdge restricts his practice to Lemon Law and Consumer Law cases. The Ohio Super Lawyer results are published annually in the January issue of Cincinnati Magazine. Ronald L. Burdge was named Consumer Law Trial Lawyer of the Year 2004 by the National Association of Consumer Advocates, the nation's largest organization of consumer law private and government attorneys. "Your impact on the auto industry has been magnified many times over because of the trail you blazed for others," stated NACA's Executive Director, Will Ogburn. Burdge has represented thousands of consumers in Ohio, Kentucky and elsewhere since 1978 and is a frequent lecturer to national, state and local Bar Associations and Judicial organizations. Burdge is admitted to Ohio's state and federal courts, Kentucky's state courts, and Indiana's federal courts. Other court admissions are on a "pro hac" temporary, case by cases basis.