Chrysler Drops Magnum, PT Droptop, Pacifica & Crossfire Models

A week ago we predicted Chrysler would drop some of its models that overlapped each other's target buyers and introduce some new ones. Well, Cerberus, the new owners of Chrysler, announced the elimination of four models from the Chrysler lineup, but they didn't touch the duplication target at all.

The Chrysler Sebring and the Dodge Avenger? "Oh, let's just keep them both."

The Jeep Commander vs the Grand Cherokee? "Gosh, they both look pretty."

The Chrysler Aspen or the Dodge Durango? "The Aspen hasn't been around long enough yet and the Durango is such a good money-loser for us we don't want to give it up yet."

Soon to be gone, though, are the Dodge Magnum (Dodge's macho), the cheap-to-build-and-easy-to-sell Chrysler PT Cruiser convertible, the Celine Dione promoted Pacifica and the cool looking Crossfire. What are they thinking up there in the Detroit tower?

Given the 50,000+ 2007 Magnums that were recalled because the ABS brake control module software could lock up the rear brakes at times, that one probably shouldn't be a big surprise. And the 2006 Pacifica and PT Cruiser were both subject to recalls too. But we thought the bugs had been worked out of all these model lines by now.

Figures. Just when they start building them right, they decide to stop building them at all.

Also soon to be gone are 8,500 to 10,000 hourly jobs by the end of 2008, in an expense cutting move, along with 1,000 salary workers and a projected 37% of its outside contract workers. Looks like Cerberus Management is very serious about cutting costs, indeed.

In a move to jazz up its model line, Dodge is adding a Challenger coupe and the Dodge Journey "crossover" model. On top of that are new plans to build two new hybrid Suv's, the Chrysler Aspen and the Dodge Durango. With all that body weight, it's hard to imagine the Durango as a hybrid, frankly, but it's an admirably target. The two new hybrids will make the Chrysler brand a little "greener" while the Challenger ought to make the Dodge brand a little sexier too.

All in all, a smart move for Cerberus. If they build the new models right, too, then all the better. But if not, then call us. When your Durango dodges reliability, when you want to shove that Aspen up Chrysler's tailpipe, when the Journey won't let you journey, and when the Challenger challanges your patience, contact us. If you've got a lemon, we'll get rid of it.

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Known nationwide as a leading Lemon Law attorney, Ronald L. Burdge has represented literally thousands of consumers in "lemon" lawsuits and actively co-counsels and coaches other Consumer Law attorneys. From 2005 through 2018, attorney Ronald L. Burdge has been named as the only Lemon Law Ohio Super Lawyer by Law and Politics magazine and Thomson Reuters Corp., Professional Division. Burdge restricts his practice to Lemon Law and Consumer Law cases. The Ohio Super Lawyer results are published annually in the January issue of Cincinnati Magazine. Ronald L. Burdge was named Consumer Law Trial Lawyer of the Year 2004 by the National Association of Consumer Advocates, the nation's largest organization of consumer law private and government attorneys. "Your impact on the auto industry has been magnified many times over because of the trail you blazed for others," stated NACA's Executive Director, Will Ogburn. Burdge has represented thousands of consumers in Ohio, Kentucky and elsewhere since 1978 and is a frequent lecturer to national, state and local Bar Associations and Judicial organizations. Burdge is admitted to Ohio's state and federal courts, Kentucky's state courts, and Indiana's federal courts. Other court admissions are on a "pro hac" temporary, case by cases basis.