Chrysler Tweet Says Nobody in Detroit "knows how to f****** drive" and someone gets fired...
Someone at Chrysler's ad agency, in charge of its social media, went online at Chrysler brand's Twitter account and blasted out an f-bomb tweet to its followers saying "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f****** drive" according to a published report from AutoNews.
The ad agency was promptly fired and the tweet quickly deleted and another one put in its placed apologizing.
Chrysler apparently became aware of it when a reporter called and asked if the company manager of electronic communications (Ed Garsten) had "seen any good tweets lately." A quick check and he say the tweet in question. Later, he blogged that "the tweet denigrated drivers in Detroit and used the fully spelled-out F-word."
The ad agency, New Media Strategies, says it fired the responsible employee, but that didn't enable them to keep the Chrysler account that they had for almost exactly one year before the f-tweet incident.
Although some pundits thought Chrysler's firing the agency was a heavy-handed drastic over-reaction, Chrysler isn't losing sleep over its quick response. Chrysler's Ed Gartsen said the company needed to keep its "momentum" going and not to let anything slow them down, adding "it's what we do."
No matter what one might think of the whole Chrysler F-bomb debacle, one thing is clear. Those tweets you think are coming from Chrysler? They aren't. They were just being pumped out by some paid dragons at the ad agency all along. If Chrysler had been doing its own tweets, maybe it wouldn't have happened.
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Known nationwide as a leading Lemon Law attorney, Ronald L. Burdge has represented literally thousands of consumers in "lemon" lawsuits and actively co-counsels and coaches other Consumer Law attorneys. From 2005 through 2018, attorney Ronald L. Burdge has been named as the only Lemon Law Ohio Super Lawyer by Law and Politics magazine and Thomson Reuters Corp., Professional Division. Burdge restricts his practice to Lemon Law and Consumer Law cases. The Ohio Super Lawyer results are published annually in the January issue of Cincinnati Magazine. Ronald L. Burdge was named Consumer Law Trial Lawyer of the Year 2004 by the National Association of Consumer Advocates, the nation's largest organization of consumer law private and government attorneys. "Your impact on the auto industry has been magnified many times over because of the trail you blazed for others," stated NACA's Executive Director, Will Ogburn. Burdge has represented thousands of consumers in Ohio, Kentucky and elsewhere since 1978 and is a frequent lecturer to national, state and local Bar Associations and Judicial organizations. Burdge is admitted to Ohio's state and federal courts, Kentucky's state courts, and Indiana's federal courts. Other court admissions are on a "pro hac" temporary, case by cases basis.