Toyota Trashed in Industry Quality Survey

Toyota Trashed in Industry Quality Survey


Normally Toyota ranks high in the annual 2010 JD Power "initial quality survey" each year but this year, the massive recalls, including the unintended acceleration mess, cost them big time. Down, down, down they went. Down to 21st place.


At the same time, the US domestic brands scored higher than imports for the first time. The Ford Focus, Dodge Ram 1500 and the Buick Enclave in particular ranked high in quality.

Porsche was number one in name plate rankings and, not surprisingly, Land Rover came in last. Here's some of the top models in model segments:

Compact Premium Sport Car, BMW Z4
Compact Sport Car, Mazda MX-5 Miata
Entry Premium Vehicle, Lincoln MKZ
Large Car, Mercury Montego
Large Premium Car, Cadillac DTS
Midsize Car, Buick LaCrosse
Midsize Pickup, Honda Ridgeline
Midsize Premium Car, Audi A6, S6
Midsize Sport Car, Chevrolet Monte Carlo
Minivan, Ford Freestar
Premium Sport Car, Mercedes SL Class
Sub compact Car, Honda Fit

It's been a long, long time since that many US domestic cars made any quality list at all, let alone the top of the list. It's about time Detroit learned. The real question, of course, is whether Detroit's vehicle went up in quality or if the import quality was so dismal that it merely passed by the domestic brands on the way down. Time will tell.

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ABOUT THE AUTHOR

Known nationwide as a leading Lemon Law attorney, Ronald L. Burdge has represented literally thousands of consumers in "lemon" lawsuits and actively co-counsels and coaches other Consumer Law attorneys. From 2005 through 2018, attorney Ronald L. Burdge has been named as the only Lemon Law Ohio Super Lawyer by Law and Politics magazine and Thomson Reuters Corp., Professional Division. Burdge restricts his practice to Lemon Law and Consumer Law cases. The Ohio Super Lawyer results are published annually in the January issue of Cincinnati Magazine. Ronald L. Burdge was named Consumer Law Trial Lawyer of the Year 2004 by the National Association of Consumer Advocates, the nation's largest organization of consumer law private and government attorneys. "Your impact on the auto industry has been magnified many times over because of the trail you blazed for others," stated NACA's Executive Director, Will Ogburn. Burdge has represented thousands of consumers in Ohio, Kentucky and elsewhere since 1978 and is a frequent lecturer to national, state and local Bar Associations and Judicial organizations. Burdge is admitted to Ohio's state and federal courts, Kentucky's state courts, and Indiana's federal courts. Other court admissions are on a "pro hac" temporary, case by cases basis.